Terms of Service

The Observatory is provided by Owen Burrows, a sole trader trading as OB2 House, of 11 Springwood Avenue, Chadderton, Oldham OL9 9RR. Email: hello@ob2.co.uk. Registered with the Information Commissioner's Office, reference ZC257799. We are not VAT registered, so no VAT is charged.

"We" and "us" mean OB2 House. "You" means the business that signs up. These terms are for businesses. The Observatory is not sold to consumers.

1. What you get

The Observatory is an online dashboard and a set of automations called Orbiters: Enquiries, Quotes, Bookings, Report, Invoices, Payments, Answers, Social and Inbox. Depending on which you choose, they send texts and emails to your customers on your behalf (quote follow-ups, invoices, payment and booking reminders, welcome and trial emails), answer questions on your website, draft replies to your email, draft social posts, and send you reports.

You choose the Orbiters that fit your business. The price depends on how many you have switched on:

Capture, Optimise and Autopilot are ready-made sets at the same prices.

2. Setting up

• If you set up yourself online, there is no setup fee.
• If you would like us to set it up with you, there is a one-off £199 setup fee, agreed before we start.
• The Enquiries Orbiter needs a phone number and a call divert on your phone. We set that part up with you on a short call, at no extra cost.

3. Free trial and paying

• Signing up online starts a 14-day free trial. We take your card details at sign-up through Stripe and charge nothing until the trial ends.
• If you don't cancel before the trial ends, the monthly price is charged then, and monthly in advance after that.
• There is no minimum term. You pay month to month.
• If you switch on more Orbiters than your price covers, you move to the next price straight away and pay the difference for the rest of the month. Switching Orbiters off never costs more.
• We will give you at least 30 days' notice of any price change. If you don't accept it, you can cancel before it takes effect.
• If a payment fails we will tell you and try again. If it is still unpaid after 7 days we may pause your Orbiters until it is paid.
• The setup fee, where there is one, is paid once and is not refundable after setup has started.

4. Fair use

Each price includes the number of texts shown above, which is more than a typical small business sends. Emails are not limited. AI drafting has daily limits to prevent misuse: up to 3 drafts for any one email and 60 drafts a day in Inbox.

If you regularly go over your texts, we will talk to you first, then either move you to a higher price or charge for the extra texts at cost. We will never cut off your texts mid-month without telling you.

5. Your responsibilities

You are responsible for:

• Having the right to contact your customers. Only add customers who have asked you for a quote, booked you or bought from you, and only use The Observatory to contact them about that work. Don't use it for marketing to people who have not agreed to it.
• The wording. You approve the wording of every automatic message before it is used. Anything written fresh by AI waits for your approval before it goes out.
• The details you enter being accurate: customer names, numbers, amounts, dates, your payment details and your VAT status.
• Not entering sensitive details. Don't enter your customers' health information, ID document numbers, or card or bank account numbers. The Observatory keeps email containing these away from the AI, but it is not a place to store them.
• Rules that apply to your trade. If you are regulated (for example financial advice, mortgages, insurance, healthcare or lettings), you are responsible for making sure anything sent in your name meets your regulator's and your network's rules, and for getting any approval they require. You confirm at sign-up that you have checked this.
• Your own tax, VAT and bookkeeping. The Observatory helps you send invoices and see what is owed. It is not accounting software.
• Keeping your sign-in email secure. Anyone who can read that inbox can sign in.

Every customer can reply STOP to any text to opt out, and we honour that automatically.

6. Your customers' data

We handle your customers' details only to run the service for you. The Data Processing Agreement sets this out and forms part of these terms. Our Privacy Notice explains how we handle your own details.

7. Accounts you connect

If you connect a payment account (Stripe or GoCardless) or social accounts, you allow us to read from them, and to publish posts you have approved. We ask for read-only access to payment accounts and cannot take, move or refund your money.

If you use Inbox, you forward email to a private address we give you. We never sign in to your mailbox. Forwarded email is stored in The Observatory and, where a reply looks needed, passed to our AI provider to draft one. Only forward email you are entitled to share with us.

8. Availability

We aim to keep The Observatory running at all times but do not guarantee it. It depends on other companies' services (phone networks, email, hosting, payments, social platforms and an AI provider), and we are not responsible for their faults. Texts are only sent between 8am and 8pm UK time.

We may change or improve the service. If we remove something you rely on, we will give you 30 days' notice.

9. AI

Answers, Social and Inbox use artificial intelligence, and AI can be wrong. Answers only uses the information you give it and is told to take a message when it doesn't know. Social and Inbox only draft: nothing is published or sent until you approve it. Inbox also tries to spot spam, sales pitches, scams and complaints and won't draft for those, but it can miss one, so read what arrives.

You remain responsible for what is sent or published in your name.

10. Liability

We will provide the service with reasonable care and skill.

We are not liable for lost profit, business or customers; a message that was not delivered or was delivered late; an email that was sorted wrongly, or a reply you sent after reading a draft; a customer who does not pay you; or anything caused by details you entered wrongly or by a service we don't control.

Our total liability to you in any 12 months is limited to what you paid us in those 12 months. Nothing in these terms limits liability that the law does not allow to be limited, including for death or personal injury caused by negligence, or for fraud.

11. Cancelling

• You can cancel at any time from Billing in The Observatory, or by emailing hello@ob2.co.uk. During the trial, cancelling means you are never charged. After it, cancelling takes effect at the end of the month you have paid for.
• When you cancel, queued messages are stopped.
• We keep your data for 30 days in case you change your mind, then delete it, unless the law requires us to keep it. You can ask for a copy first.
• Any phone number or forwarding address we gave you is released.
• We may end the service with 30 days' notice, or straight away if you break these terms or use it to send unlawful or abusive messages.

12. Ownership

The Observatory, its design and its code belong to OB2 House. You get a right to use it while you are a customer. Your data and your customers' data belong to you.

13. Changes

We may update these terms. We will email you at least 30 days before a change that affects you.

14. Law

These terms are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction.

Version 2026-11-13 · last updated 13 November 2026. These documents are being reviewed by a solicitor. We will email every customer if anything changes.